Mistake #1: Failure to be consistent in your marketing strategy. If you say one thing and do another, fail to keep a consistent marketing message, or have little follow through, you run the risk of losing trust in building relationships with your customers.
Mistake #2: Not setting yourself apart from your competitors. Why would anyone want to buy from you if you don't offer anything different from your competitors? Whether it's price or increased value (even if it's only perceived value), if you don't individualize your brand, you may as well work for the competitor!
Mistake #3: Underestimating the power of unhappy customers. Some business owners are more concerned about bringing in new customers than keeping their current ones happy. This method of doing business is more costly, not to mention detrimental to one's image.
Mistake #4: Failing to create trust in the marketplace. Having trust in a particular business, product or service goes a long way when a consumer makes a buying decision.
